15 Steps for Product Comparisons in Advertising

December 19, 2014

Make sure that all “claims”[1] are truthful, substantiated, fair and non-deceptive

Avoid any statement/comparison (express or implied) that:
Is false, misleading, unfair[2] or deceptive[3]
Is literally true but potentially deceptive (i.e. it could create a false impression)…

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